What gives? You have a stunning website with an audio intro and newsletter sign-up, but no one is buying from you. Maybe youre wasting your time on the wrong target market or maybe you are sending the wrong message to your potential customers/clients. 1. You give it up too soon and too often. Do you give away samples, freebies and more? Well, I hate to break it to you, but youre probably just attracting tire kickers or freeloaders. There is no harm in offering a free newsletter, e-book, or audio recording, but if your website has a plethora of goodies just waiting to be snatched up, youre out of luck. Real customers/clients dont go hunting for freebies. They may sign up for your newsletter and after getting to know you better will make the decision to buy from you. Freeloaders are just looking for hand-outs and have no intention of making any real commitment with you. If your product or service is really great, then there is no need for you to give away your time, energy and knowledge. 2. Its not about you, its about them. Is your website loaded with information about you and how great you are? I dont mean to be harsh, but who cares? When people visit a website, they want to know what you can do for them, not that you graduated form Harvard with a 3.5 GPA. Sure, an About Us or About Me page is important, but thats it; a page. You do not have to insert how great your product or service is on every page of your website. Does Oprah have to tell people that shes got a great show? No! Let your satisfied customers or clients do all the talking. Get valid testimonials on your site and let your greatness speak for itself. 3. You waste your time on what they dont want or need. Do you ask them what they want or need? If youre just sending out your newsletter without interacting with your audience, youre missing a big piece of the pie. Dont guess or try to figure out what theyre looking for, ask them. Use surveys, polls, or whatever creative resource you know to get to know them better. Trying to read their minds will only get you nowhere. 4. You dont live up to expectations. Dont make offers you cant live up to. Sure, your product or service has helped many people, but no size fits all. If you cant help someone, dont lead them to believe you can. Integrity is important, and you want your reputation to reflect it. Make promises you can keep, and keep your word. 5. You dont give enough information about your product or service. So what are the features and benefits of your product or service? If your descriptions leave them wanting more, then, its time to deliver. People want to know how their lives will improve with your product or service. How will it change their current situation? Will it make them smarter, look younger, lose weight, make money, and become successful? Also, how will it help them to achieve these things? Give them enough information that will prompt them to buy from you or contact you. |
