Whenever I hear that everybody knows something, I cant help but be suspicious. After all, everyone once knew the Earth was flat, that humans couldnt fly, and that time was a constant throughout the universe. Its no different in the field of internet marketing. For example, I myself slipped into thinking that the average person couldnt possibly make money off Google AdSense, I sure ended up swallowing my words, when I discovered that bidding for certain keywords was going through the roof, at $30-$60 a click! Well, maybe a blog that centers on the right luxury keywords can make average marketers money, after all. Another bit of conventional thinking about marketing on the Internet is that you cant get listed on Google in under a season. I cant guarantee that you can. But, maneuvers to that effect have been put forward. The simplest is rather startling. Just make a search for your URL (website address) on Google. Can internet marketing be that be that simple? In a word, NO! (Of course, if that sounds like conventional thinking, you might want to question it.) The point isnt whether a marketing maneuver works especially well or not. Its nice when things work. But, few techniques work all the time. And, many loopholes get shut-down soon after being popularized. However, these little techniques help marketers uncover other techniques. And, every little bit helps. Is taking advantage of loopholes ethical? some may ask. I say, Of course. The Internet is nothing but an array of computations and relationships. Their rearrangement and analysis is, at worst inevitable. At best, thats the whole point. And, it isnt fair to expect only rich multi-national corporations to be able to reap the benefits. This brings to mind another bit of conventional thinking. Its said that youve got to have a hot product or service to make money on the Internet. Oh, come onsome will say. Thats not conventional thinking; thats common sense! Oh, is it, really!? Its not such common sense when one recalls a top-selling product called Everything Men Know About Women. The author had a lot of fun touring and selling this now famous book. If you run into it, you wont be surprised by the title on the cover, but the fact that the pages inside are completely blank may make you smile. So, the products value is a matter of opinion. But, on some level, one must admit that theres simply no there there! If youre an internet marketer in search of a product to sell, could you think of a way to apply this idea to your niche? Perhaps Everything Republicans Know About Good Government? Everything Dog Lovers Know About Good Taste? Everything Conventional Thinkers Know About Internet Marketing? |
