SEO means search engine optimization a method that will improve the visibility of a website in the search engine listings, but you probably already know that. Then I should probably let you know what SEO is not: a magic wand that will bring your website a top 20 position over night. SEO takes time, commitment, skills and effort. SEOs purpose is to increase relevant traffic to your website and generate more revenue. For SEO to work you need to have a website designed according to the World Wide Web Consortium (W3C), that means a website without technical difficulties (flash, improper Java scripts, frames) and with a clear, user friendly design. Once you have that, start your SEO work. As youve often heard, keywords are important. Dont optimize your website for terms no one has ever heard about, but for what people might want to find on your website. Use the keywords in your Meta tags: title, description, keywords. Search engines find the title tag crucial to determine what a page is all about and index it. So dont give the same title to all your web pages. Write a short, descriptive, keyword rich title that would also act as a sales pitch. The Meta titles text goes on page, maybe a longer version. The higher on the page the better. Maybe you should place it in the visible title as well. Use header tags. Content is king. How many times have you heard that? Well, thats true if we put it this way: fresh content is king. If you want higher rankings add new pages of content to your website on regular basis. Make them interesting and carefully place them in the right category. Linking is also very important: both incoming and outgoing links mater. Dont exchange links with irrelevant sites. Your linking partners should be somehow related to your industry. Linking with spammy sites and link farms will only damage your websites position in the search engines results. Its also a good idea to interlink the pages within your website. Dont do it with a click here button, but with a keyword rich text link. Google maps the new trend will help search engines find all the important web pages you want to index. Its important that you make a site map for your visitors as well that means a collection of plain text links to the most important categories of your website. And heres what you should never do: repeat words too often on a page thats considered keyword stuffing and will get your site penalized. Also dont use hidden text on your pages. Google and other search engines know when you use hidden text, so dont try to fool them. Stick to ethical SEO practices and youll see, in time, you will get the results you want. The key is, it takes time so be patient! |
