Research about how users are utilizing the internet has multiple implications. The groups that stand to benefit from groundbreaking marketing and e-commerce news may surprise you. Increasingly it appears that the new feminist/womanist agenda needs to turn towards economic development and wealth building initiatives targeting historically disadvantaged populations, in connection with personal development. A vital aspect of realizing the potential of such an apiration must begin with dissemination of information. These issues, the ones discussed in this article, are applicable to anyone in business online. There has been a great deal of discussion on closing the digital divide in terms of women of color and populations in economically disadvantaged circumstances. Online enterprises can offer significant benefits to nonprofit and feminist outreach organizations addressing economic or entrepreneurial development that is both cost effective and more easily implemented. Online business can offer an extremely forginving learning curve when compared with an under capitalized bricks and mortar business. According to B to B magazine Thomas Industrial Network's recent study showed that online sourcing is the solution of choice by business buyers. Those surveyed found increases in productivity and significant savings demonstrating real ROI value. 21% of buyers estimated they saved their companies more than $501 per month through online sourcing 18% reported savings of more than $1000 per month 51% of buyers said their company saved at least 51 hours per month by using online sourcing 21% saved 500 hours per month 13% estimated time saved at more than 1000 hours per month What does this mean to you? This means new opportunity for business growth online. Once you have an idea for a product find out if there's a market looking for it. Are you looking for a new profit generating way to promote your affiliate or network marketing business opportunity? Provide information related to your products benefits to the user. If you've been pondering how to profit from your website, I've got news you'll want to pay attention to. A recent research study by Yahoo! And Grey Worldwide, San Francisco gave some priceless information to online marketers. The report indicated business owners reported Web sites topping the list of "critical" marketing tools (69%), followed by search engine keywords (36%), and community relations (35%). Other "critical" marketing tools included email marketing (24%), direct mail (22%), and the Yellow Pages (12%). Now the other key piece of information you need to know is why buyers go in search of your Web site. The answer yet again: to find information. Increasing numbers of buyers are looking for information before they buy. Interestingly Thomas Industrial Network's study indicates that 55% of buyers found lack of specific product information to be a chief complaint and reason for going elsewhere to do business. That means your website needs to either directly provide it or point the visitor towards it. One of the obvious challenges for very small and home based businesses is competing with the advertising budgets of larger small businesses and midsize companies. But if small and home based businesses focus on providing value driven quality content there's an opportunity to get buyers attention using focused campaigns that make the best use of applied resources. One of the most profitable approaches is niche marketing. Finding an untapped or less competitive segment of your target market. You definitely want to learn about the insider secrets to SEO (search engine optimization) and increasing your presence in your carefully targeted keywords. While they do have to find your web site first, make sure they aren't disappointed once they arrive. Chances are good that there's a market looking for any product imaginable, you just have to make sure they can find you where they are looking. This is the gap that nonprofit outreach organizations can begin to fill. Helping those new to the internet, but seeking to build online businesses to locate the information they need. Then set an example by running your own online fundraiser to generate revenue like any profitable online business. |
