If you have an industry portal website then it might make sense to consider having online auctions as part of your website. Many folks may have not considered this on their portal site but if you have good traffic then it does makes sense. For instance in one of our industries we have a Franchising Website and a Pressure Washing Industry Website. Both of those have significant traffic and adding an online auction for the industry could boost traffic and perhaps raise additional revenues as well. Consider if you will the amount of used equipment that is out and about in many industries and consider all the buyers out there interested in purchasing such equipment. Bringing the buyers and sellers together makes sense and a small fee could be charged for doing so; perhaps a percentage of the sale. Think how many industry portal websites are out there and how poor it is to try to find something you are looking to buy on eBay? If everything on your portal website is indeed industry specific and all your traffic is too then online auctions for your industry niche is something you can and probably should add; both to make revenue and increase traffic and repeat visitors. Online auctions are not expensive to set up and there are many convenient and easy to use programs, which can help you do make online auctions a reality on your website. Please consider this in 2006. |
